Meio&Mensagem especial agências & anunciantes, maio 2023.
Drafts of the ad: at first, I had a more literal idea (1), combining the project name 'Valhalla' and placing the client at the doors of this new solution, as if they were entering a world where they would be welcomed by the best solutions. In the second draft (2), the client would be inside the system, watching the machine work. Here, I abandoned the more literal idea and tried to combine it with something more cybernetic, showing the paths that the tool offers, but it was still very tied to the first idea.
Finally, we arrived at the third idea: showing the 'guts' of the tool was the solution to demonstrate how the tool works. By refining the layout and eliminating excesses, we reached the final result below.
Direção de Arte: Gustavo Almeida
Texto: Rafael Merel
Líder Criativo: Carlos Pimenta
Agência: Brivia
Texto: Rafael Merel
Líder Criativo: Carlos Pimenta
Agência: Brivia
